Alternative energy start-ups needed to jump start the economy?
I recently read an interesting article in the March 23, 2009, edition of Newsweek (you might need to register to the Newsweek website to see the article, but it’s free, and just involves giving your name and an e-mail address). The article was the cover story called “Stop Saving Now” and it discussed the current economic malaise affecting the country and the author’s suggestions on how to get out of it. The point that the article made is that America’s vibrant economy is fueled by innovation, investment, and a little bit of risk taking. Our economy will remain stagnant until consumers (potential entrepreneurs) stop saving and start investing, innovating, starting new business ventures etc. It is an interesting read, but the section that caught my eye for this blog was the section reproduced below:
“The new ethos of thrift, which is as much about efficiency and sustainability as it is about penny-pinching, may have significant applications-beyond green roofs. Startups in wind power and smart-grid technology are still finding sources of funding. Small enterprises that install solar panels and conduct energy audits are expanding. They, and other businesses, will benefit from measures in the recently passed stimulus package to weatherize homes, and make government buildings more energy efficient….”
Innovation and business opportunities in the fast growing alternative energy industry and properly protecting that innovation with existing intellectual property laws could certainly be one hopeful avenue for combating the current economic woes. Certainly something to think about…


